Twitch has reportedly added a new Brand Safety Score system to rate all streamers for their content and community, which could affect advertising opportunities. 

Dexerto says “Such a system is already in place on YouTube, where channels and videos are either monetized or demonetized depending on the content.It appears that Twitch is now taking a similar approach with livestreamed content. This is according to new strings uncovered in the platform’s API.The system will apparently rate “how brand-friendly every streamer is based on things like chat behavior, ban history, manual ratings by Twitch staff, games played, age, automod and more.”

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New Twitch Brand Safety Score

This important information comes from the Twitter user @tayariCS, who is an open source developer working on some Twitch related projects.

The main factors in deciding the Brand Safety Score:

  • Partnership status
  • Age rating of game being played
  • Stream set to ‘mature’ or not
  • Streamer’s age
  • Streamer’s ban history, with reason for any suspensions
  • Streamer’s relationship with Twitch
  • Automod and the automod level
  • A manual rating by Twitch staff
Twitch brand safety rules
Screenshot via @tayariCS

What does this mean for streamers?

The purpose of this system is not just yet confirmed, but presumably, the channel score will be used to determine what ads and how many ads will be shown on their content. It could also affect the Twitch bounty system.


“Bounties are offers, typically from game developers, for a streamer to play or promote their game on Twitch in return for a fee. Some of these bounties can offer substantial compensation.”

Source(s) Dexerto, @tayariCS

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